Writer/CD
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Monster ABWA

MONSTER - Always be Working

(Role: Writer/CD)

Americans are always working and frankly, it’s getting to be too much. With Monster, we decided to speak out on this issue. We created a campaign that targeted the overworked and told them to find the job they deserve.

The effort led to a 17.6% increase in job applications and shortlisted at Cannes.

Integrated Campaign Case Study

TV

Mobile Projection Unit

A mobile projection unit went across the county and projected Monster ads on office buildings where people were burning the midnight oil.

In-Office Media

Innovative media reached the over-worked while they were working late.

Tip Videos

Tip videos offered help on navigating the job search process.