MONSTER - Always be Working
Americans are always working and frankly, it’s getting to be too much. With Monster, we decided to speak out on this issue. We created a campaign that targeted the overworked and told them to find the job they deserve.
The effort led to a 17.6% increase in job applications and shortlisted at Cannes.
Integrated Campaign Case Study
Mobile Projection Unit
A mobile projection unit went across the county and projected Monster ads on office buildings where people were burning the midnight oil.
Innovative media reached the over-worked while they were working late.
Tip videos offered help on navigating the job search process.