Monster
“ABWA”
Americans are always working. And frankly, it’s getting to be too much. With Monster, we decided to speak out on this issue. We created a campaign that targeted the overworked and let them know it was time to find the job they deserve.
AWARDS: Cannes Lions, One Show, Clios
(Role: Writer / CD)
We launched with a film that introduced “ABWA” (Always Be Working).
A mobile projection unit went across the country and put working late in the spotlight, literally.
Innovative media reached the over-worked while they were working late.
Tip videos offered help on navigating the job search process.