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Frank's RedHot

You can put Frank’s RedHot on everything. Seriously, everything. This campaign won the pitch for Grey. And it’s one of the few times in my life that pitch work was produced.

(Role: Writer/CD)

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Frank’s Red Hot

Frank’s tagline “You can put that s%#t on everything” was famous for all the wrong reasons. We wanted to take the attention away from “shit” and put the focus on “everything” and we mean everything.

(Role: Writer/CD)

People liked the TV spot so much, they started putting that S*#t on their TikToks