Mike Abell / Writer + CD
NikeKoston2_01_r1.jpg

Nike SB

For the launch of Eric Koston's second signature Nike shoe, we created a concept that celebrated his legendary status. The spot featured cameos from Tiger Woods, Neymar, Kyrie Irving, the SB team and more.

AWARDS: The New York Festivals

(Role: Writer)

Nike SB - The Legend Grows

For the launch of Koston's second signature Nike shoe, we created a concept that celebrated the legendary status of Eric Koston. The launch spot has cameos from globally recognized Nike athletes such as Tiger Woods, Neymar, Kyrie Irving, the Nike SB team and more.

AWARDS: The New York Festivals

(Role: Writer)

It became Nike SB's best social post ever.

Oh, and some guy tattooed the hero shot on his back.