Writer/CD
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Nike SB

Nike SB - The Legend Grows

(Role: Writer)

For the launch of Eric Koston's second signature Nike shoe, we created a concept that celebrated his legendary status. The spot featured cameos from Tiger Woods, Neymar, Kyrie Irving, the SB team and more.

Nike SB's best social post ever

The spot registered over three million YouTube views, increased their twitter following by over 40%, and became the most popular post to date on their Facebook page. The media and shoe sales exceeded all expectations and The Legend Grows is considered the most successful effort in Nike SB history. 

User Engagement

Oh, and someone tattooed the hero shot on his back.